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Great and Creative Uses of Outdoor Advertising

Wyeth's Guerrilla Hiring Campaign

Here's a novel use of our mobile billboard trucks for employee recruiting. Many people commute between Southern New Hampshire and Boston, and Wyeth is located midway between them. During AM and PM rush hour we hit the highways, pitching the message that workers could cut their commutes in half. During the day we engaged in some guerrilla marketing, parking in front of Wyeth's competitors in the Kendall Square area of Cambridge, Boston's biotech hub.