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Lawson Software Campaign at Sapphire 2005 at Boston Convention Center

Here's a great example of guerrilla marketing: go to a tradeshow based around your competition's product, then parade around an advertisement touting yours. That's just what Lawson did at Sapphire 2005, a conference for users and value-added resellers of SAP enterprise management software. Our two trucks stuck together for the duration to ensure the point was not lost on conference attendees.