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Great and Creative Uses of Outdoor Advertising

Awareness and Activism

Service Employees International Union 1199-NE in Connecticut wanted to draw attention to the business practices of HealthBridge Management, with whom they had been negotiating a new contract for nearly a year. Two mobile billboard trucks ran a week-long campaign in Central Connecticut and Fairfield County, repeatedly visiting the areas around eight different nursing homes.

The objective of the mobile billboard campaign was to create awareness among residents in the local communities whose family and friends may be patients at the homes, that there have been billing issues. The trucks were part of an integrated campaign including a web site and various stories in local media.