Ovum / Datamonitor was looking to hire experienced research analysts. They knew that the Gartner Group, a competitor, was in the process of acquiring AMR Research, and believed layoffs would soon result from the acquisition.
So, working in both downtown Boston and Stamford, CT, our mobile billboard truck visited selected office buildings, lunchtime eateries and retail areas, commuter rail stations, and health clubs where the target audience was believed to be present during various parts of the day.
During the mobile billboard's first day on the road, within 1-2 blocks of the AMR Research offices, a pedestrian in Boston took a photo of the truck and forwarded it to the Sage Circle blog, where it became the subject of spirited commentary for several days. This was clearly an example of mobile billboards being used for a quickly launched, highly focused ambush advertising campaign.
Awareness and Activism
Food Courts Get Featured
Viewers Blown Away
Banking on Mobile Billboards
Maine Bank Gives Back
Not a Good Neighbor
Mobile Advertising Goes Hyper Local for Local Banks
Mobile Billboards + Mobile Phones = $$ for Red Cross Earthquake Relief in Haiti
Ovum Ups the Ante with Guerrilla Recruiting
Bedsores and Corporate Welfare
IBEW Protests Funding for Fat Cats
Guerrilla Marketing for Peace
Hop to Attention!
Nursing a Grievance
Rank and File Make Their Voices Heard
Mobile Billboards Aid Liquidation
Guerrilla Billboards teams up with printing partner Mammoth Media to go to bat for the Jimmy Fund in Boston.
The Village at Colony Place
Shining Like a Diamond
Bike Week Meets Truck Team
Wyeth's Guerrilla Hiring Campaign
A Grand Opening's Best Friend
Hard Sell for Hard Cider in Boston
Selling textbooks in New York, the midwest, and Florida
Lawson saps at SAP at new Boston Convention Center
Biogen Idec Covers All Sides